There’s no report of this fancy feature being implemented on Snoop’s labels, but I’m sure we could all make the case for a Snoop label rapping his greatest hits. The Austrailia-based 19 Crimes brand was the first winery to bring its labels to life through augmented reality, meaning that the people on the labels could talk to customers through an app. "Snoop embodies the spirit of 19 Crimes–rule breaking, culture creating and overcoming adversity,” marketing vice president of the Americas for Treasury Wine Estates John Wardley said in an announcement. Snoop, obviously, wasn’t one of the convicts who built Australia, but his addition aims to bring a more modern-day element to the brand’s wine selection. The red wine blend includes 65 percent Petite Syrah, 30 percent Zinfandel, and 5 percent Merlot for $12 a bottle, according to Food & Wine. The 12 bottle, which features a combo of petite syrah. The wine is promoted as the brand’s first California wine and fittingly features Snoop's face on the label. So much so that the iconic rapper and media personality has teamed up with 19 Crimes to create his very own bottle, the Snoop Cali Red. Snoop Cali Red is the debut wine release of Snoop’s multi-year partnership with the Australian wine brand 19 Crimes, a line of wines that feature the "convicts-turned-colonists" who built Australia. Now, he has his very own vino coming out this summer. The renowned rapper collabed with Dunkin’ to make a sandwich, co-hosted a dinner party show with Martha Stewart herself, and even holds a Guinness World Record for mixing the world's largest gin and juice. Original, April 17, 2020: Snoop Dogg has really immersed himself in the food world. A holographic version of him will then serve you some words of wisdom! With either of the Snoop wine labels, you can experience "Ask the Doggfather." All you have to do is go to on your phone, scan the label, and ask Snoop a question. Add it to your list of new wines to try ASAP! Oh, and if you need more convincing, the label on the bottle is part of 19 Crimes's “Living Wine Labels” augmented reality series. The wine is available in stores nationwide and on Drizly for around $12. I hope when you open a bottle of this wine you take a little mind trip to my Cali home. “We did it big with 19 Crimes Cali Red, so you know we had to do it again – and this time, I was thinking pink,” Snoop said in the release: “I can’t wait for everyone to sip on my Snoop Cali Rosé and bring those fresh feels from spring into summer and beyond. The release comes almost a year after their debut launch Snoop Cali Red, which was the top-selling wine innovation of 2020, according to a press release. “It’s one of the most successful brands in the market, so I’m more than eager to bring this collaboration to the world,” Snoop Dogg said of the partnership.The rosé is part of Snoop’s multi-year partnership with 19 Crimes, a line of wines inspired by the convicts-turned-colonists who built Australia. “I’ve been a fan of this wine and I’m excited to unveil my Snoop Cali Red this summer and share the experience with all my fans. Inspired by “the convicts turned colonists that built Australia”, 19 Crimes was one of the first commercial wine brands to carry an augmented reality label. It will retail in the US for $12. The label features a monochrome photo of the West Coast rapper in a hooded jacket.īrand owner Treasury Wine Estates felt Snoop Dogg was a good fit for 19 Crimes as he “embodies the same spirit of rule breaking, culture creating and overcoming adversity that inspired 19 Crimes’ original cast of rebellious heroes.” Snoop Cali Red is a blend of 65% Petite Syrah, 30% Zinfandel, and 5% Merlot. American rapper Snoop Dogg has collaborated with Australian wine brand 19 Crimes on a red blend from California, which is due to hit shelves this summer.
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